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Lebron James, in partnership with Dos Equis, has created a new tequila brand called Lobos 1707. The premium spirit is made with 100% blue agave and is aged for a minimum of seven months in French oak barrels. The tequila is named after the Spanish word for wolves, which James says are "a symbol of strength, family and unity.".
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Lobos 1707 Tequila, Joven: Carbon-filtered, finished in Pedro Ximenez (PX) wine barrels using the solera system method. Bright, floral and grassy agave notes are front and center on the nose, with a pepper-y note on the palate and an almost buttery finish. The brand suggests balsamic tones, but I didn't pick those up.
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The tequila brand hopes to show how everyone can contribute its story In the spot featuring LeBron James, viewers can see everyone involved with the brand passing down a bottle of tequila. Lobos 1707
LeBron James Presents Tequila Lobos 1707 Joven
The brand was founded by Diego Osorio, chief creative officer, and CEO Dia Simms, who has worked with brands such as Deleón Tequila and Cîroc Vodka. Tequila fan Lebron James has invested in the.
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Lobos 1707. LeBron James brought his talents to tequila a few years ago when he joined Lobos 1707 as a financial backer. Now the brand is re-releasing its limited-edition añejo expression, but.
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The drink LeBron celebrated his scoring milestone with costs $159 per bottle and is the brand's most expensive tequila. However, the new limited-edition drink will likely cost a lot more than $159.
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Lobos 1707 Reposado is aged for over six months in American white oak barrels, blended with a touch of Lobos 1707 Tequila, Extra Añejo and finished in the brand's Pedro Ximénez (PX) wine.
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Lobos as a tequila company has enjoyed tremendous success in recent years, part of which could be accredited to LeBron James' investment in 2020. James is a big fan of the company and claimed.
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LeBron James' tequila brand launches 'LimitedEdition Lobos 1707 Añejo
Licensing Request. January 31, 2024. Find the best whiskey, tequila, and more with the MEN'S JOURNAL Spirits Awards. NEWSLETTERS. LeBron James was an early backer of Lobos 1707, which just.
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I love sipping tequila with my friends, and we want a brand that speaks to us." James and Carter are part of Main Street Advisors' (MSA) investment group, which co-led the investment in Lobos 1707.
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Advertisement. Lobos 1707 Añejo is available for a suggested retail price of $99.99 per 700-ml. bottle in NY, CA, DC, GA, FL, IL and NV. It's also available for purchase online at lobos1707.com. This follows the launch of the brand's 375-ml. bottles. Lobos 1707 Tequila & Mezcal, the brand with LeBron James as an investing partner, has.
LeBron James' tequila brand launches 'LimitedEdition Lobos 1707 Añejo
The new company is backed by tequila enthusiast LeBron James. He and his partner Maverick Carter invested in the company because of the quality of the product, core company values, and the opportunity to build a strong consumer brand with diverse leadership. "I knew the first time I tasted Lobos 1707 Tequila that it was special.
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LeBron-Backed Lobos 1707 Tequila Is Coming to Canada — Here's What You Need To Know. Calum Marsh April 12, 2022. Diego Osorio was walking to a meeting in Madison Square Park in New York City when his phone started ringing. "Yo, it's LeBron James," came the voice on the other end of the line. "Do you remember me?".
LeBron James Presents Tequila Lobos 1707 Joven
Developed over the course of five centuries, Lobos 1707 Tequila is the continuing legacy of jimadors, crafters, and contributors from around the world. Founded by Diego Osorio, a descendent of the original family line, Lobos Tequila welcomes you into the pack and invites you to craft your legacy.
Lobos 1707 Tequila Reposado by LeBron James (750ml) Order Today
Sports icon and Los Angeles Laker LeBron James has announced a new independent tequila and mezcal brand, Lobos 1707, along with Founder and Chief Creative Officer Diego Osorio and Chief Executive.