Week 4 The Evolution of a Brand Pepsi logo, Pepsi, Pepsi cola


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1893 Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla.


Week 4 The Evolution of a Brand Pepsi logo, Pepsi, Pepsi cola

Journey through time with us as we trace the fascinating evolution of Pepsi bottles from 1948 to 2013. Witness the iconic designs and innovations that have s.


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In this captivating video, you'll embark on a journey through time to explore the evolution of Pepsi - one of the world's most beloved soft drinks. Discover.


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1950s: the Bottle Cap Logo In the 1950s, Pepsi decided to revamp its logo, introducing an aesthetic that would become a core part of Americana. The new Pepsi logo emulated a blue bottle cap, split into three color bands - red at the top, white in the center, and blue at the bottom.


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Let's take a look at how the Pepsi logo has evolved from its first iteration in 1898 to the current mark the world has come to know and love. A Brief History of Pepsi The original Pepsi product was born in 1893, created by Caleb Bradham for his drug store in North Carolina.


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A North Carolina pharmacist, Caleb D. Bradham had invented the original Pepsi Cola formula in 1893. Bradman had installed a soda fountain inside his pharmacy. He served drinks made of the formula to the customers and named his popular drink as "Brad's Drink.'' It was a mix of water, sugar, lemon oil, caramel, nutmeg, kola nuts, and other additives.


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From 1905 - 1933: The 6 oz. Bottle Era From 1934 - 1960: The 12 ounce. Pepsi Bottle Era 1964 to Present: The Non Refundable Pepsi Bottle Era First introduced as Brad's Drink in 1893 by Caleb Bradham, later named it as Pepsi Cola due to its two key elements, pepsin and kola nuts.


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1983: Pepsi LandsMichael Jackson. Michael Jackson Pepsi Generation. Myriad controversies aside, there's no denying the star power of Michael Jackson in the 1980s. He was a marketer's dream,and that dream came true for Pepsi in 1983 when it struck a $5 million endorsement dealwith Jackson (as well ashis brothers).


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Discover the exciting Pepsi logo's history and evolution through the years, and how the symbol representing the world's #1 cola drink came to be. Get Free Consultancy.. Finally, in 2014, the company made a little tweak to the logo we see on Pepsi bottles today, where they removed the dark blue ring that encircled the Pepsi Globe. With the.


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$164.66 (mkt close, Mar. 15, 2024) Market cap: $226.48 bil. Annual revenue: $91.47 bil. Earnings per share (prev. year): $7.62 Sector: Manufacturing Industry: Beverages CEO: Ramon L. Laguarta See all related content โ†’


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Mary Bellis Updated on August 11, 2019 Pepsi Cola is one of the most recognizable products in the world today, almost as famous for its commercials as for its never-ending battle with rival soft drink Coca-Cola.


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โ€ 1898 โ€” THE FLOURISH PEPSI SCRIPT LOGO Source: PepsiCo โ€ Just five years after the genesis "Brad's Drink" script logo, Caleb Bradshaw rebranded his tonic creation as "Pepsi-Cola" in 1898, accompanied by an evolved cursive wordmark.


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In 1934, Pepsi introduced a 12-ounce bottle โ€” twice the size of the 6-ounce bottle being sold for a nickel by both Coca-Cola and Pepsi-Cola. Pepsi sold the larger bottle for the same price as.


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The introduction of Pepsi's "Patent Bottle" in 1906 marked a pivotal innovation in beverage packaging and branding. With its distinctive hobble-skirt silhouette, this bottle established iconic visual elements that would remain quintessential to Pepsi's identity for over a century to follow.


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Pepsi began using plastic containers in the 1970s, knelling the beginning of the end of an era - glass bottles began to be replaced. The El Paso franchise discontinued its bottling system in 1980.


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1893 - 1898 Image credit: Pepsi The illustrious days of "Brad's Drink," which as a reminder, Pepsi was first known as. We gave a rundown of the "Brad's Drink" era a little earlier, but just as.