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The Amazon logo has had three different iterations over the years, but neither of the first two stuck around for very long. The company's first logo was simply the word Amazon.com spelled out in black font with a larger, yellow font used for the "o". This design was later replaced with a logo that featured the company name with a near.
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Black Hex: #000000 RGB: (0, 0, 0) CMYK: (60, 40, 40, 100) PANTONE: PMS Black 6 C Get our lifetime icon deal Table of Contents [ show] Amazon Hex Color Codes Amazon HEX color codes are #FF9900 for orange and #000000 for black. Amazon colors as HEX can be found below. Amazon HEX color for orange can be found below. #FF9900
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What does the logo represent? The Amazon logo is actually quite simple. It is made of the letters that are in the word Amazon, and the letters a and z are connected with an arrow.
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Colors Used! The black color in the Amazon logo represents dominance, supremacy and elegance, while the orange color stands for pride and happiness. The original meaning of the smile and arrow design was to suggest "we're happy to deliver anything, anywhere," but Amazon.com sent out a press release with a different meaning: "a smile now.
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Amazon is an American electronic commerce company Amazon shopping logo icon arrow symbol, vector illustration EPS 10 Humpolec, Czech Republic - January 19, 2023: Amazon - company logo, technology delivery shop, store global vector . Valencia, Spain - April 26, 2023: Amazon logo. Amazon is American commerce company and largest online retailer.
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The current logo of Amazon rightly describes the company. The logo has "amazon" written in lowercase with an arrow curving upward from "a" to "z". The arrow portrays two things, one that they sell everything from A to Z, secondly, the arrow represents a smile on the face of the customer. The initial meaning of the logo was to.
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Those early years, specifically from 1995 to 1997, provide a valuable lesson in the evolution of a logo from a mere concept to a symbol of global recognition. In 1995, Amazon's initial logo featured a rather straightforward design, showcasing a bold black typeface with the "A" and "Z" connected by a swooping line.
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This logo design represented the brand Amazon for several months, before being replaced by a new one towards the end of the year. This third version was the famous "Swish" design that became the basis for the Amazon logo we see today. The black lowercase wordmark "amazon.com" was accompanied by a vibrant yellow swish below it.
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The logo has an arrow that looks like a smile on the face. This conveys the happiness and satisfaction of a customer after buying from Amazon. Also, the arrow connects the letters a to the letter 'z' of the brand name, conveying the products' availability for the consumers. History And Evolution Of The Amazon Logo
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The black and orange color palette only adds to these feelings, making the visual identity bright and perfectly balanced. Also for the font used in Amazon Logo, the lowercase Amazon logotype is executed in a bold and traditional Sans-serif typeface with smooth thick lines, slightly curved tails of both "A"s, and straight cuts.
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These logo redesigns reflect the company's evolution. Here's a quick overview of the major logo redesigns in Amazon's history. We'll also review how other branding elements evolved as the company has changed. Design your own iconic logo now! Get started Amazon's original logo (1995-1997)
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The Amazon logo history is really interesting. Initially, in 1995, Bezos wanted a logo that represented the vision he had for Amazon. Amazons logo was on a blue river-like background with a trapezoid that formed an "A". Essentially, this Amazon first logo represented the Amazon River crossing. This became black and white until 1997.
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The Amazon Logo Colors with Hex & RGB Codes has 2 colors which are Vivid Gamboge (#FF9900) and Black (#000000). This color combination was created by user Keshav Naidu. The Hex, RGB and CMYK codes are in the table below. Note: English language names are approximate equivalents of the hexadecimal color codes. Amazon Logo Color Palette Image Format