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Develop strategy. Research market. Create marketing plan. Plan marketing activities. Monitor and track results. Improve the marketing plan and develop a new plan. As a cake business professional, it's important that you collect and analyze information to prepare your marketing plan. The information will help you to decide which markets need.
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In the U.S., the bakery industry represents 2.1% of the country's gross domestic product according to the American Bakers Association. The industry yields $30 billion in revenue each year. The baking industry is comprised of an estimated 3,000 commercial bakeries and 6,000 retail bakeries.
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Here are ten ideas for inexpensive cake marketing. 1. Consider using one or two social media platforms to promote your products. Start small, and work your way up. Include behind-the-scenes photos in addition to shots of the finished product. 2. Give away a cake sampler featuring your signature frosting and cake combinations.
Newspaper Advertisement for Cake Generation Other business or advertising contest
Make free mini cakes, cake pops, and cupcakes and give them off to locals after Sunday church, and after PTA meetings. Attend local get-togethers and network meetings - introduce yourself and let them know where you are located and what you offer.
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Tap into influencer networks - Reach out to popular bloggers or vloggers in the cake industry who may be interested in promoting your business. Advertise through Google Ads - Invest in paid advertising through Google Ads to target specific demographics. Design print materials with Desygner - Using Desygner's online design platform makes it easy.
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Here are some taglines you can use to watch your sales soar. A Cake for Every party. A slice of heaven. A special cake for a special day. Baked specially for you. Baking delight. Filled memories. Baking your ideas to life. Beautiful Cakes for Beautiful Occasions.
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The baking industry exceeded $50 billion in sales in 2016, with those numbers expected to grow exponentially in the coming years. Most cake business owners start out small, working out of their homes or a small public kitchen. Many choose to remain small and local, content with servicing the needs of their community.
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- Dean Koontz "If the cake fits, eat it!"- Gordon Korman "Page one is a diet, page two is a chocolate cake. It's a no-win situation." - Kim Williams "I like birthday cake. It`s so symbolic. It`s a tempting symbol to load with something more complicated than just happy birthday! because it`s this emblem of childhood and a happy day." - Aimee Bender
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5. Event Marketing. There's a huge opportunity to brand your cake business and bring in new customers by using events to promote your business. For example, there's an event in town where many locals gather yearly to celebrate something related to the area, whether a county fair, town festival, or something similar.
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Bake the World a Butter Place. Baked by our family for your family. Baked fresh for you. Baking delight. Filled memories. Baking people happy. Baking your ideas to life. Beautiful Cakes for Beautiful Occasions. Beautiful design. Exceptional taste. Because every cake has a story to tell. Because without us, it's just cake.
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